1. To improve touristic potential of the the territories covered by Local Action Group “Valea Baseului de Sus” and Milestii Mici.
2. To valorize local heritage by developing and implementing a joint branding platform that will perform the branding process of the main cultural and historical assets in the project regions.

The project "Rediscover our cultural heritage through a common local branding" aims to develop rural tourism, promote local brandy, wine and high quality cheese. Being regions with huge development potential, Milestii Mici commune and Valea Bășeului de Sus LAG are tourist regions with potential for rural tourism development. The ways in which tourism will be developed in these localities are: promoting the ethnic and historical heritage characteristics for which it defines them in contrast to other regions, the existence of a strong destination product (wine industry), a strong history and a great product story. , as well as unique and record-worthy features (like the cellars and tunnel systems from Milestii Mici) that appear as remarkable opportunities for a successful branding destination.

Activite 1:

The website is a window into the world of the project. The project website will serve to achieve three key communication objectives: 
1) To increase knowledge regarding the content of the project 
2) To disseminate project outputs and results - to assure an efficient knowledge diffusion process for the project outputs and pilot actions in order to facilitate transferability and multiplication in other CBC areas and for other target groups
3) To raise awareness of the project activities, results and impact. 

Through the website we will continuously inform audiences and the public about the project activities, events and activities to strengthen the capacities of target groups and local stakeholders.
At the kick-off meeting project partners will define the technical parameters of the website(memory capacity, permissiveness etc.),  content and graphic design, which will be included in the communication strategy and dissemination of results. The site will include: (i) general information on the project (objectives, outcomes, and outputs), presentation of the activities and timeline of the project, information of upcoming events, registration of participation info, information & photos of past events, media presentation and press releases (ii) news, information about project partners, links to social media, as well as links to e-news. From the ecological point of view, the website presents minimal waste.

Activite 2. Communication with the public includes following activities: preparing and sending out 4 press releases (1 on project budget cost and 3 on own LB cost), informing on the milestones of the project (project start and closure, finalization of a main stage, reaching a project results, output etc), sending invitations to public project events, and getting interviews / statements of regional and cross-border press in order to reach the widest possible audience. Communication Manager will prepare and issue the press releases in regional and cross-border media. Also will prepare samples of press releases and invitations to the media, and PP will adapt these samples to own needs and send to their mailing list of media. Communication Manager will also elaborate at least 1 free article “telling the project’s story” (of minimum 200 words and 5 photos) available at the Programme request.(posted on web-site and social media). Communication Manager is responsible of project PR and dissemination. Project partner will carry out PR activities and follow-up actions in its country based on the baseline and materials prepared by communication manager. Project coordinator of B1 will handle this task. Communication with the regional/national media is crucial to raise awareness of the project, its activities, outcomes and impacts. This also contributes to the promotion of education and science. During the project implementation, communication manager will elaborate a portfolio comprising at least 10 – 15 professional photos and a short video (of at least 2 minutes),(this will be part of project website realization contract) showing the project events and results, representative images of people participating in the project as staff and/or as beneficiaries/target group, etc).

Activite 3.Dissemination Events – For promoting project action project team will organize two major dissemination events that will gather target groups, final beneficiaries and local stakeholders. They will be informed about project action, achieved results and obtained outputs. Through these events we encourage local branding, joint branding and partnerships between local authorities and business environment for promoting local brands and trademarks. The locations of the events will be Botosani and Iasi.

Joint Operational Program Romania Moldova 2014-2020

SHARE HERITAGE main objective is to promote local culture and heritage for the territories covered by Local Action Group “Valea Baseului de Sus” and Milestii Mici through an integrated process of joint local branding. 

1. Local cultural heritage for LAG Valea Baseului de Sus and Milestii Mici - local brand kit developed.

2. Brochures and leaflets - 2000 Leaflets, 1000 brochures.

3. Dissemination events.

4. Development of a common branding platform for the cultural and historical heritage of the LAG and Milestii Mici.